Wednesday, October 22, 2008

What choice are you making?

In my book, The Intersection of Joy and Money, I discuss five truths of money.

One of those, and perhaps the most powerful of the five, is “Choice is the ultimate power.”


These are extraordinary economic times. The airwaves, internet and newspapers are full of fear. We have a choice. React to the fear or respond to the situation.

Reaction is important energy. It keeps us safe from danger. Reaction energy is quick, habitual, instinctual and is hard-wired in our system. And thank goodness! Without the ability to react, we would plow into the rear end of the car in front of us when it stops suddenly.

The challenge comes when we use our reaction energy when what is called for is responding energy. Responding energy is slow. It considers the situation, makes a choice and then takes action.

Watching the market go into free fall in early October, it is easy, and perhaps instinctual to react. What is called for is to respond. To take a broader view, look at the data, history and reality of the moment and make a conscious choice.

Warren Buffet in a recent New York Times article said it this way, “Be fearful when others are greedy, and be greedy when others are fearful.”

Click here for the complete article.
http://dealbook.blogs.nytimes.com/2008/10/17/buy-american-buffett-says-he-is/

May prosperity be yours,


Mackey McNeill, CPA/PFS, IAR
President and CEO
Mackey Advisors
www.CultivatingProsperity.com
859-331-7755

Mackey@CultivatingProsperity.com

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